Intent before tools.
Every project starts with an idea, an audience and an emotion. We then choose the techniques that serve that direction.
About / The studio
Le Labo Noir is an independent creative studio working across art direction, imagery and artificial intelligence.
Art · Culture · Technology
Imagination is the starting point
We work with artists, brands, agencies and production companies to create distinctive visual worlds. From concept to final image, our role is to give ambitious ideas a clear direction.
Our culture is rooted in imagery: graphic, cinematic, sometimes unexpected. Artificial intelligence extends our field of expression; human sensitivity remains at the heart of every choice.
Discover our projectsOur approach
Every project starts with an idea, an audience and an emotion. We then choose the techniques that serve that direction.
Framing, light, texture and rhythm: coherence is built frame by frame. It is what makes a world recognisable.
Our personal research feeds the studio’s projects. Experimentation lets us develop new visual languages.
The studio, by Damien Guiningui
Art direction, visual creation and production: let’s talk directly about your project, its challenges and how to bring it to life.
Talk to DamienOur journey
First explorations of generative AI and the beginnings of Le Labo Noir’s own visual language.
First artist collaborations and the development of a signature aesthetic.
Projects for established artists, brands and major events.
Ongoing collaborations and sharing the studio’s method through AI video training.
Selected
collaborations
Your project could be next.
Artists · Brands · Agencies